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Preparing for human
resources business transformation outsourcing:
Risk mitigation strategies
Reproduced with permission of the publisher, as it originally
appeared on the IBM website
http://www-935.ibm.com/services/us/gbs/bus/pdf/ge510-4016-hr-bto-risk-strategies.pdf
Authors: Eric Lesser and
Joanne Stephane
© Copyright IBM Corporation 2006
IBM Global Services, Route 100, Somers, NY 10589, U.S.A.
Produced in the United States of America 03-05
G510-4016-00
All Rights Reserved
IBM, and the IBM logo are trademarks or registered trademarks of
International Business Machines Corporation in the United States,
other countries, or both. Other company, product and service names
may be trademarks or service marks of others. References in this
publication to IBM products and services do not imply that IBM
intends to make them available in all countries in which IBM
operates.
18 November 2007
Contents
Introduction
Understanding outsourcing
risk
Mitigating HR BTO risk
Summary
Conclusions
References
Introduction
Making the decision to
outsource human resource processes is a major step for many
organizations. Once a company has decided to outsource one or more
human resource processes and has selected a vendor, the next major
task is to implement an effective outsourcing arrangement.
Transitioning to an outsourcing arrangement can pose a unique set
of risks that must be proactively managed, given the complexities
associated with transferring significant operational processes to
a vendor while maintaining ongoing service to internal customers.
We believe that
clients and vendors need to work together to establish strategies
that reduce or limit potential risks in the management of what we
call HR Business Transformation Outsourcing (HR BTO). Rather than
simply handing over a process to an outside firm to operate, HR
BTO focuses on transforming HR activities to improve efficiency
and effectiveness, and create business value. Based on secondary
research and interviews with outsourcing providers, consultants,
academics and individuals responsible for outsourcing
arrangements, we have identified four basic sets of activities
that can be used to mitigate the risks inherent in outsourcing
important human resources processes.
Understanding
outsourcing risk
Jeanne Ross and George
Westerman from the MIT Sloan School of Management describe a
framework for understanding the risks inherent in entering
outsourcing relationships. These risks can be broken down into
four major categories:1
Strategic risks
-
By outsourcing a
particular HR process, the organization may be losing
knowledge and capabilities that may gain additional importance
in the future.
-
Changes in the
strategic direction of the organization must now be
coordinated with one or several outside firms that may or may
not be able to react with the same level of responsiveness.
-
Outsourcing can
limit the opportunities to attract/develop future human
resource leaders in the organization.
Relationship risks
Transition risks
-
Disruptions in
service levels are possible due to a failure to adhere to, or
adopt, new processes, tools and other work arrangements.
-
Potential
attrition or planned job loss can impact morale and
organizational effectiveness, particularly with key staff.
Operational/technical
risks
-
New technologies,
the introduction of third-party subcontractors and the
financial health of a vendor can all impact the ability to
deliver a particular service.
-
Outsourcing can
also increase the perception that sensitive employee
information might be misused or misappropriated.
Mitigating HR BTO
risk
Based on our research,
we see four major sets of activities that can help reduce these
risks:
-
Identify the leadership
capabilities required to oversee the overall outsourcing
effort
-
Create an overall transition
management plan that identifies all the activities
required to transfer responsibility to the vendor
-
Develop an ongoing
governance and relationship management structure to
address conflicts and build an effective working relationship
between the client and the vendor
-
Build a measurement
and reporting framework that communicates how well the
outsourcing arrangement is operating.
As illustrated by
Figure 1, we believe that each of the different risk mitigation
techniques addresses multiple risk factors.
Figure 1.
Risks versus risk mitigation techniques.
1. Leadership capabilities
|
Identify
the internal leadership capabilities required to oversee the
overall outsourcing effort. |
When talking to both
HR BTO clients and vendors, one issue that becomes very clear is
that leading an outsourcing arrangement is notably different from
running a functional organization. In an outsourcing arrangement,
the client does not necessarily have to worry about traditional
issues associated with managing a large organization, such as
hiring new employees, purchasing equipment or planning for
additional office space. Instead, an entirely new set of
responsibilities emerge, demanding skills that are not typically
part of the traditional HR professional’s skill set. As the VP
of Service Delivery at a financial services company suggested, “You
need a different [set of] skills to lead in an outsourcing
environment – more focus on project management and metrics…fact-based
outcomes, and less on people development and coaching.”
In an article
published in the Sloan Management Review in 2000, Michael
Useem from the Wharton School of Business and Joseph Harder from
the Darden School at the University of Virginia identified six key
leadership capabilities that are valuable in outsourcing
arrangements.2 Though
the context in which they were writing focused primarily on IT
outsourcing, the six capabilities provide a relevant framework for
the types of leadership skills needed by HR professionals as they
take on outsourcing responsibilities.
Figure 2.
Key leadership capabilities in an outsourced environment.
-
Strategic
people vision
HR professionals that lead
outsourcing arrangements need to view the Human Resources
function as a business contributor,
not simply as a business support area.
They must understand how strategic human capital management
can provide competitive advantage to an organization, and how
human capital can be managed through innovative and unique
value propositions, programs and approaches. This will help
determine how to best use the vendor to support
their strategic activities and manage
administrative, commodity-like work.
-
Analytic
approach to problem solving
One of the major differences between
an outsourcing
arrangement and internal HR management is the significant
emphasis placed on metrics to measure whether the vendor is
providing the appropriate level of client service. Prior to an
outsourcing effort, many companies spend little time
developing the appropriate metrics necessary to gauge the
effectiveness of their HR processes and their impact on
internal customers. Outsourcing efforts, because of their
contractual nature, require a greater focus on these metrics.
As such, leading an outsourcing relationship requires a strong
“client service”
perspective. Therefore, an individual leading an outsourcing
effort needs to determine key effectiveness indicators early
on in the contracting process and continue to evaluate these
metrics for validity throughout the life of the
relationship. After
the contract is established, they need to be able to monitor and
evaluate the results of service level agreements and determine
the root cause of poor performance, adjusting measures as
appropriate.
-
Deal making
Part of leading an
outsourcing effort is being able to evaluate and select
vendors. This includes understanding the vendor marketplace to
identify potential partners, evaluating multiple vendors and
balancing the current and future needs of the client
organization with the vendor’s cost and capabilities. While
several of the individuals that we spoke with indicated that
it was the responsibility of the client organizations’ legal
and procurement teams to negotiate the terms of the final
arrangement, the outsourcing leader needs to provide guidance
to the negotiating team during the initial contracting process
and throughout the life span of the contract.
-
Partnership
governing
Once the deal is negotiated, perhaps
the biggest challenge
facing the leader is the responsibility for managing a
multi-million dollar business relationship. The leader needs
the expertise to establish a series of formal governance
procedures to identify issues, escalate problems to the
appropriate level of the organization and recognize
opportunities for mutual gain. Also, it is critically
important that the leader has the ability to identify and
cultivate key relationships in the partner organizations.
Trusting relationships are more amenable to problem solving
and issue resolution, and can reduce the need to go through
the formal process. Several of those interviewed talked about
the importance of being able to manage “one step above the
contract” and to settle small differences without having to
go through additional legal changes and qualifications. (Additional
governance and relationship management issues are addressed
later in this report.)
-
Change
management
The leader of an outsourcing arrangement needs to be
integrally involved in change management to successfully
manage stakeholder expectations and perception. The
outsourcing leader needs to be able to develop and articulate
the rationale for the outsourcing decision, understand the
drivers of resistance from various stakeholder groups and
assure those key stakeholders that their concerns are
understood and are being addressed. This is particularly true
in situations where unions and works councils are being
impacted by outsourcing changes. In addition, the outsourcing
leader must be able to identify and leverage a host of
internal champions and construct a communications
infrastructure that not only sends and receives formal
messages, but also is linked into the informal “grapevine.”
Finally, the outsourcing leader must be willing to make
decisions about the reduction and redeployment of existing
staff – often a difficult task since outsourcing decisions
can have a direct impact on employees’ jobs
and careers.
-
Program management
An outsourcing leader
often needs to oversee a large and complex set of interrelated
projects involving retained employees and vendors. The skills
necessary for this task include the ability to track
individual project progress, coordinate among different
programs and projects, understand overlaps and synergies,
monitor budgets and financial systems, and recognize when
particular efforts face difficulties. Further, the outsourcing
leader needs to serve as a liaison to the senior management of
the company, communicating progress and anticipating and
addressing areas of concern. Finally, the outsourcing leader
should serve as an outsourcing champion, sharing good
practices from these projects with other outsourcing efforts
throughout the company, whether they are related to HR or
another function.
In their research,
Useem and Harder found that over two-thirds of hiring executives
would pay at least a 6 percent premium for each of the above
skills, while 40 percent would be willing to pay an 11 percent
premium.3 Though many
companies would like to find one individual with all of these
capabilities, often times, it is simply not possible. In many
instances, outsourcing leaders will need to be supported by other
individuals who are stronger in specific skill areas where the
leader is less experienced.
Compounding this
challenge, many of the capabilities required to lead an
outsourcing effort are often not found in the traditional skill
sets of HR managers. While developing a strategic people vision
and change management strategy might be skills that HR managers
develop as part of their normal work experience, several of the
other skills are more likely to be cultivated in other parts of
the organization (see Figure 3). For example, an analytic approach
to problem solving might be a skill developed as part of working
in a call center environment, where large volumes of data are
collected and analyzed on a daily basis. Similarly, deal making
and partnership development skills may be more readily found in a
business development or alliance management function. And program
and project management capabilities might be more common in an IT
department or central project office function. Because existing HR
managers may not possess the full complement of skills required,
companies should be open to supplementing with capabilities from
outside HR when managing a large-scale outsourcing effort.
Figure 3.
Identifying key leadership capabilities within the organization.
2. Transition management
|
Create a
transition management plan that identifies all the
activities required to transfer responsibility to the
vendor. |
Perhaps there is no
time during the outsourcing process that a client feels as
vulnerable as during the transition of processes from the client
to the vendor. Not only is the organization literally “handing
over” its processes (and in some cases, its people and systems),
but, at the same time, its success depends on everything working
properly when the vendor begins operations. A mistake made during
that time has the potential to interrupt service levels, destroy
credibility and bring out legions of outsourcing critics. A
well-orchestrated transition management process can play an
important role in facilitating the exchange of resources (both
physical and know-how) and improving the odds that operations will
run smoothly once the transition is complete.
In developing an
effective transition management process, organizations need to
consider two major work streams: building a new work environment
(i.e., defining the resources needed to make the processes work
under the vendor’s control) and making the transition more
effective (i.e., improving the odds that the new environment will
work properly once it is operational).
Figure 4.
Transition management focus areas.
When building the new
work environment, three primary issues need to be tackled prior to
the vendor taking control of the process:
-
Employee
management
In their planning, companies must
consider three particular
groups of employees directly affected by the outsourcing.
First, there are employees that will be displaced when the
vendor assumes full-scale operations. While eliminating
employee positions is never an easy task, both the company and
the vendor should work together, striving to treat displaced
employees fairly throughout the process. This includes
providing a comprehensive suite of severance packages,
outplacement counseling, job-search assistance and retraining
opportunities.
Second, for those that are being offered employment by the
vendor organization, it is critical that the company advise
those individuals of the terms and conditions of their job
offers well in advance of their transition dates. As vendors
prepare these offers, they need to work closely with clients
to develop attractive compensation and benefits plans for
these transitioning employees and address unique issues, such
as expatriate benefits plans. In some situations, this will
involve careful coordination with unions and works councils
throughout the planning and execution of these new employment
offers. It is especially important to retain key resources
through the initial years of the arrangement to avoid loss of
tacit knowledge and facilitate a smoother transition.
Therefore, the parties should agree on a retention strategy,
including bonuses and other incentives, before the
commencement of services.
Lastly, the company will retain a certain number of employees
within their HR organization. However, in many situations,
those employees’ jobs will change significantly. For many in
the HR function, their roles will be more focused on strategic
and design activities, or will entail entirely new
responsibilities managing the vendor relationship. These
employees will most likely need training and coaching, not
only in their new roles, but also in overall vendor
relationship management techniques. Whereas, before the
outsourcing arrangement, retained and transitioned employees
worked together for the same organization, once outsourced,
the relationship with service providers becomes more formal,
and must be managed within agreed upon parameters. For some
organizations, this may represent a significant change effort.
Similar to retention efforts associated with those being
offered employment in the vendor organization, it is important
to develop a retention strategy and commensurate compensation
packages for retained resources.
-
Delivery
operations
Key components of the
delivery model should be clearly fleshed out prior to the
launch of the new arrangement. In particular, the company
should determine the appropriate operational service level
metrics that will be used to evaluate vendor performance and
develop a management reporting system to track key measures
and issues. When the outsourcing arrangement involves the use
of an employee contact center, the standard operational plan
for the center should be shared and understood by the entire
organization. Finally, the vendor should procure, install and
test any client systems that have been outsourced, as well as
any newly acquired third-party systems during this transition
period. After all the key elements of the delivery operation
have been transitioned, the ongoing operations of the newly
transitioned tools should be tested to validate that the
handoffs between the vendor and client were complete and no
relevant activities were omitted.
-
Workplace
infrastructure
Experience has shown us
that even the smallest technological details can quickly snarl
the transition process. If the vendor is taking infrastructure
previously owned by the client, both parties need to identify
and provide the necessary computer equipment and network
infrastructure to sustain day-to-day operations. They also
need to build a plan to manage the transition of
communications systems, such as phones, PBXs and e-mail
systems from the client to the vendor. The two parties need to
establish the appropriate connectivity between the vendor and
client networks, and provide employees with appropriate
passwords and application access on both sides. During the
transition period, both client and vendor personnel will need
to have access to both old and new applications and
infrastructure to validate that the cut-over from one system
to another is complete. Finally, the vendor and client need to
construct a business continuity plan to deliver services in
the event of a large-scale business or technological failure.
Each of the previously
outlined steps focuses on creating the new work environment for
employees. Simultaneously, companies should address three key
issues that will dictate the effectiveness of the overall
transition process. These include:
One of the most
important steps in the outsourcing process is the exchange of
both explicit and experiential knowledge between client and
vendor. As a VP of one technology company indicated, “A lot
of people avoid this step because it brings ‘mortality’
closer and closer.” However, knowledge transfer is
especially important to validate that formal documentation
associated with contact center, processes and applications is
accurate and up-to-date. Further, the knowledge of how to
address various exception circumstances may be absolutely
critical in maintaining the continuity of service delivery
when the vendor becomes responsible for operations. Yet, the
knowledge transfer process during an outsourcing transition is
fraught with potential challenges.
For example, staff reductions can allow knowledge to “walk
out the door” and result in a number of knowledge gaps.
Working across large vendor and client organizations can make
it difficult to identify and locate key experts, especially
early in the outsourcing process when individuals are just
learning about each other’s capabilities. Finally, as
operations commence, a number of good practices and lessons
learned will likely emerge that need to be shared, both across
locations, and between client and vendor. These types of
transfers can be hampered by differences in time zones,
location, local culture and the amount of time and effort
invested in identifying, capturing and sharing key lessons.
Figure 5 provides an overview of the types of knowledge that
need to be transferred during an HR BTO arrangement.
Figure 5.
Important knowledge categories to be addressed during
transition.
|
Knowledge categories
|
Description
|
Example
|
| Process
knowledge |
|
|
|
Organizational
knowledge |
|
|
| Systems
knowledge |
|
|
|
Program
management knowledge |
|
|
| Customer
knowledge |
|
|
Source: IBM
Institute for Business Value analysis.
Companies can use a
number of techniques to facilitate knowledge exchange. Work
shadowing, where an incumbent works side-by-side with an
individual who will be taking over his activities, has been a
traditional way for knowledge to be shared between client and
vendor organizations. It can be a useful technique, as it
enables the newcomer to ask questions and allows the incumbent
to pass along experiential knowledge in the context of the
actual work being performed. However, incumbents who are subject
to job loss may be resistant to this approach if their resulting
job loss is not compensated. Further, if this type of knowledge
transfer is not done in conjunction with some form of explicit
documentation, the company may be exposed if the newcomer leaves
shortly after the transfer. There are a number of other ways
that knowledge can be shared, ranging from documented subject
matter expert interviews to simulations to collaborative
environments designed to capture and organize relevant
documents. Figure 6 provides a description of various knowledge
transfer techniques.
Figure 6.
Knowledge transfer techniques.
Technique
|
Description
|
Strengths
|
Weaknesses
|
| Work
shadowing |
Incumbent
employee works side-by-side with individual who will be
taking over his or her activities |
|
-
Incumbents
may be highly resistant to this approach if resulting
job loss is not appropriately compensated
-
Knowledge
transfer may not be explicitly documented, leaving the
company open to risk if the newcomer leaves shortly
after the transfer
|
|
Subject matter
interviews (either one-on-one or in group format) |
Key subject
matter experts are interviewed and their remarks captured in
written/audio/video format |
|
-
Discussions
might occur outside the context of performing work
activities
-
Captured
knowledge can quickly lose relevance without appropriate
context
-
Ability to
find/access materials over time
|
|
Documentation of
work processes |
Work activities
are written down in explicit detail and stored in a common
location |
|
-
Documentation
must be easy to locate and access
-
Documentation
can lose relevance over time
-
Often does
not include tacit knowledge of employees which is useful
in addressing atypical situations
|
|
Simulations/
process walkthroughs/ parallel environments |
Creating an
operational environment that gives employees an opportunity
to practice using new systems and processes without the
concerns of making errors in a production environment |
|
|
|
Collaborative
repositories |
Creating a
virtual environment where individuals can organize and store
relevant documents and search to find appropriate
materials |
-
Provides a
standard location where individuals can find materials
they need
-
Taxonomy
makes it easier for individuals to find what they need
-
Can provide
easier version control and ability to search
|
|
| Expertise
locators |
Leveraging
processes and technologies for identifying and locating key
vendor or client experts |
|
|
Source: IBM
Institute for Business Value analysis.
Often, knowledge
transfer is most valuable when techniques for capturing explicit
knowledge are combined with methods for sharing and applying
more experiential types of knowledge. This can help ensure that
knowledge, in whatever form it takes, is preserved and available
to others in the future.
-
Portfolio
management
While transitioning HR processes to
the vendor, a company
may have a number of improvement efforts that are either
ongoing, or need to be accomplished in the near future. For
example, a company that has decided to outsource its HR
contact center to a third-party vendor might also be
reengineering its recruiting and staffing processes.
Similarly, a vendor might spot an opportunity for joint cost
savings in the learning management process that would involve
a commitment of resources from both the client and the vendor
organizations.
To facilitate close coordination between the client and
vendor, the companies should create a joint portfolio
management process to oversee all client HR improvement
efforts. During the transition management phase, the client
and the vendor should first rationalize the existing pipeline
of improvement projects. This includes cataloging all relevant
projects, reviewing them against intended business cases and
determining which ones are in or out of scope for the
outsourcing arrangement. Then, both parties should build a
master plan which incorporates both transformation and
transition activities, milestones and deliverables. This
overall blueprint defines and allocates resources and funding
from the vendor and client, identifies relevant skills for the
projects, sequences the projects in order to increase their
overall impact and spells out a series of timelines and
milestones. Finally, both parties should manage and review
these projects to prevent duplication of effort and enable
value realization by both sides. Figure 7 highlights the key
steps for undertaking this type of portfolio management.
Figure 7.
Developing a portfolio of HR transformation projects.
-
Determine
all existing and planned HR transformation projects
-
Measure all
current and planned projects against existing business
cases
-
Determine
and agree upon criteria for ranking and delivering
projects
-
Determine
which projects are in scope/out of scope of the
outsourcing agreements
|
-
Define and
allocate resources and funding from vendor and from
client
-
Identify
resident skills in client and vendor organizations
-
Sequence
projects in order to increase overall value and align
with strategic initiatives
-
Define
regularly scheduled portfolio review to evaluate
progress and reprioritize resources
|
-
Measure
success of current portfolio of HR transformation
projects
-
Determine
process for introducing new projects into the portfolio
(both client and vendor initiated)
-
Identify
process, key roles and responsibilities for managing
portfolio of HR transformation efforts
-
Manage joint
investments in HR transformation efforts
|
Source: IBM
Institute for Business Value analysis.
-
Change
management
“We
did not have an adequate change management plan, nor
did we dedicate enough resources to executing the plan.”
This quote from one of the companies that we interviewed
summarizes what many of our interviewees strongly believe:
that despite all the best intentions, change management
activities during an outsourcing arrangement launch are often
not given the time, budget, attention and resources they need
to be successful.
At the very least, two types of change management issues must
be addressed within the client organization: those directly
impacting individuals within the HR function itself, and those
affecting employees in the larger organization. Earlier in the
paper, we discussed the importance of providing transition
support for individuals who are leaving the organization and
for those who are moving on to work for the vendor
organization. In addition to these two groups, a strong change
management plan also needs to address those who remain in the
client organization. For those individuals, the organization
needs to address issues associated with “survivor guilt”
and provide support as they adjust to their new roles and
responsibilities.
At the organizational level, companies need to consider the
change management implications that will affect the larger
group of employees that use HR services. For example,
individuals ranging from line of business leaders to
front-line employees will likely have questions about why the
company decided to outsource these HR services, how the new
processes will operate, how the transition process is likely
to occur and what types of new self-service tools will be
introduced. Both the client and the vendor need to coordinate
closely on identifying key stakeholders impacted by those
changes and developing content that will both address their
direct questions and provide them with a level of comfort that
their service will not be significantly disrupted.
An important change management tool is a clear internal
marketing and communication strategy. The marketing and
communication approach should be developed jointly by the
vendor and client, as illustrated by this quote, from one
consultant we interviewed: “Communicating
the change process is absolutely critical…the vendor can
provide advice and support but ultimately the client has to
drive it, working closely with the affected business units.”
Figure 8 highlights some of the key components of a successful
communication strategy.
Figure 8.
Components of a communication strategy for an HR BTO arrangement.
|
Communication strategy
|
Description
|
| Objectives |
Describes
the overall rationale for developing and executing the
communication strategy |
| Guiding
principles |
Provides the
common values that will be reflected in the design,
development and delivery of the communication strategy |
| Audiences |
Highlights the
key audiences, their information requirements, influential
leaders, prior large scale change experiences |
| Key
content |
Identifies
the key messages and information that the targeted audiences
need |
| Media |
Proposes
the channels through which various forms of communication
will be delivered and received |
| Timing |
Indicates
the milestones for the communication strategy’s design and
execution |
| Responsibilities |
Highlights the
appropriate individuals responsible for developing,
reviewing and delivering components of the communication
plan |
| Measurements |
Identifies both
the process and outcome measures that the client and vendor
will use to evaluate the ongoing effectiveness of their
communication techniques |
Source: IBM
Institute for Business Value analysis.
3. Governance and relationship
management
|
Develop an
ongoing governance and relationship management structure to
address conflicts and build an effective working
relationship between the client and the vendor. |
An outsourcing
relationship represents a long-term partnership between two
parties. Like any relationship, both formal and informal
guidelines influence how and when the parties interact, who takes
responsibility for various items and how differences are settled.
By setting up a formal relationship management structure that
begins at contract signing and evolves during transition and
commencement of delivery operations, both sides can clearly
identify who has responsibility for making certain decisions, how
those decisions will be made and how the results will be
communicated to others. This helps reduce overall uncertainty and
clarifies the accountability that individuals from both parties
have in the relationship. In our research, we found that
organizations typically have relationship management issues at
three levels – strategic,
program and operational.
Figure 9.
Key relationship management issues.
| Strategic |
-
How well is
the overall relationship between our organizations
operating?
-
To what
extent do we have the right alignment of people between
the two organizations?
-
What
opportunities do we have to enhance our relationship?
|
| Program |
-
How can the
outsourcer support changes in the client’s business
strategy and processes to achieve that strategy?
-
How will we
determine which new projects should be undertaken?
-
How can the
client be confident that it has the most innovative,
best-in-class solutions?
|
| Operational |
-
How do we
manage change requests so that not every change requires
alterations to the contract?
-
What do we
do when there is no clear reason for dips below minimum
service level agreements?
-
How do we
communicate updates/changes/programs to retained service
managers, outsourced service managers, employees and
business units?
|
Source: IBM
Institute for Business Value analysis.
To address these
critical issues, the client and vendor must align their governance
roles and activities at each level.
Strategic level
At the strategic level,
individuals from the highest levels of the alliance are primarily
focused on three important issues: how well the overall
relationship is operating, the extent to which the right people
from each company are interacting with one another and whether
there are future opportunities to enhance the relationship.
Typically, at this
level, a small group of individuals meet several times during the
year to review the overall contract performance, delivery areas
where measures are not consistently meeting targets, turnover or
attrition issues that might impact service delivery and strategic
changes which will have a visible impact on the outsourcing
arrangement. In addition to these regular reviews, individuals
involved at the strategic level meet every six months to review
the overall outsourcing relationship. As part of these reviews,
the key individuals responsible for the overall relationship focus
on current performance against established and new objectives and
how the two organizations could improve going forward.
Figure 10.
Strategic governance roles.
|
Relationship
management |
Manage overall
outsourcing relationship, strategic partnership agreements
and any broad, joint efforts with the external
community |
|
Delivery
management |
Manage delivery
to provide appropriate service and quality levels across the
entire outsourcing arrangement |
|
Governance
management |
Validate that
contractual obligations are met and that changes to the
contract are aligned with the overall contract intent |
|
Global
communications and stakeholder insight management |
Oversee the
development and effectiveness of the overall change
management strategy; Assess all changes for impact on the
outsourcing agreements, prepare audiences through
interaction across multiple channels and communicate other
change management activities |
Source: IBM
Institute for Business Value analysis.
Program level
At the program level,
individuals from both the client and vendor organizations come
together to identify changes in the client’s business strategy
that will require vendor support, and determine which new projects
the client and vendor should include in their portfolio of
projects. Different HR BTO scenarios will involve a variety of
transformation and program management needs depending on the level
of redesign done prior to the outsourcing arrangement.
At this level, team
members from both parties review the progress of ongoing
transformation efforts, develop business cases for new improvement
opportunities and identify how changes to ongoing business
processes might impact existing service level agreements.
Typically, a review of all transformational projects occurs
quarterly, with specific project boards meeting more frequently as
needed.
Figure 11.
Program governance roles.
Role
|
Focus
|
|
Overall
transformation management |
-
Manage
portfolio of vendor managed or involved HR
transformation programs and projects to improve service
delivery
-
Identify and
plan for innovative solutions
-
Define and
achieve business case
-
Apply
consistent methodology to implement organizational,
process and technological improvements
|
|
Portfolio
management |
-
Develop and
implement program management standards and tools
-
Manage
project initiation and approval procedures
-
Oversee full
portfolio of HR projects, within and outside
transformation
|
|
Project
management |
-
Oversee
program delivery against contractual obligations
-
Manage
activities and deliverables for each project with the
program
-
Work with
functional client counterparts to deliver on service
area-specific projects
|
Source: IBM
Institute for Business Value analysis.
Operational level
The operational level
is primarily focused on day-to-day interactions between client and
vendor. These discussions center on managing (and potentially
escalating) change requests, identifying root causes for problems
and providing tactical communications to end users about potential
changes in outsourced delivery.
Usually, operational
level discussions happen relatively frequently (every one to two
weeks or as needed) with larger monthly or quarterly reviews as
required. Operational counterparts from both organizations
participate regularly in these discussions, but will occasionally
involve specialists from contracts, finance, risk and audit
functions to assist them in coming to agreement on necessary
changes.
Figure 12.
Operational governance roles.
Role
|
Focus
|
|
Contract
management |
|
|
Risk and audit
management |
-
Assess
overall account for security, delivery and transition
risks
-
Coordinate
client and vendor audit activity
|
|
Procurement
management |
- Negotiate and manage
contracts with third-party vendors
|
|
Delivery
management |
-
Manage
delivery, design and transformation of HR function,
globally
-
Manage
service level agreements
-
Resolve
escalated employee issues based on functional expertise
-
Analyze
trends and assess service levels to identify
opportunities for improvement
|
Source: IBM
Institute for Business Value analysis.
4. Measurement and reporting
|
Build a
measurement and reporting framework that communicates how
well the outsourcing arrangement is operating and how it can
be modified. |
When it comes to the
topic of measurements and outsourcing, most attention is turned to
service level agreements (SLAs). SLAs represent a contractual
obligation related to the level of service the vendor provides to
a client. Service level agreements are used to quantify
objectively the performance to be provided to a client, report
performance data to both the client and vendor in a consistent
format, facilitate analysis of data across sites and regions and
identify areas where improvements to service are necessary or
possible. In many situations, the agreements outline financial
implications for achieving or not achieving these service levels.
In outsourcing arrangements, vendors are generally responsible for
meeting SLAs even when they are dependent on other vendors or
subcontractors. When developed and implemented effectively, SLAs
can be a valuable tool to gauge vendor performance and communicate
the effectiveness of the outsourcing arrangement back to the
larger organization.
Figure 13.
Components of a service level agreement.
Companies can run into
several challenges when developing service level agreements.
Often, companies do not have adequate baseline measurements prior
to entering into an outsourcing arrangement. While third-party
providers can provide benchmarks and experiences from other client
situations, companies should conduct an in-house analysis to
identify accurate baselines before committing to a certain level
of service. Also, before finalizing SLA standards, both the
company and the vendor should agree on a “grace period” during
the first several months of operations, where baseline
measurements are validated and fine-tuned without the vendor being
penalized for missing invalid or inappropriate targets.
Even companies that
are experienced in measuring HR process performance in-house may
run into challenges in developing SLAs. Many of these
organizations try to simply transfer their internal measurements
over to the vendor. This can cause a number of problems. For
instance, many measures traditionally developed by HR departments
focus on measuring processes, rather than outcomes. Using the
recruiting process as an example, an HR function might track how
many resumes were processed per day, or how many days it takes for
a candidate to be contacted once they are selected for a potential
job. What companies should focus on in developing service level
agreements are outcome measures, since it is the vendor
who is now responsible for
delivering outcomes. For the recruiting process, this might mean
measuring the number of days it takes the vendor to provide a list
of suitable candidates once a job requisition is posted.
Once the SLAs have
been decided on, both the client and vendor need to develop a
process for reporting these measurements on a regular basis.
Experience has shown that it is helpful to develop a common
reporting template and collection infrastructure to reduce the
amount of time it takes to produce the measurement. The report
should use visual indicators, such as plus or minus symbols or
colors (Red/Green/Yellow), so that individuals can quickly
identify areas that need attention. Finally, a standard review and
action process should be developed around these measurements, to
allow the involved individuals the appropriate amount of time to
obtain, review and provide feedback on the report.
While SLAs are often
the primary focus for measuring the effectiveness of an HR BTO
effort, another category of measures needs to be addressed.
Organizations should consider the use of operating measures, or
workforce analytics, to highlight the current “health” of the
workforce across the organization. While these measures do not
necessarily evaluate vendor performance, they do indicate the
extent to which the HR organization is providing value to the
larger organization. In many cases, the data needed to measure
these types of outcome measures, such as voluntary turnover,
promotion rates and performance ratings, is found in a combination
of both vendor and client systems. Outsourcing vendors may be able
to capture data and produce analysis that may have been previously
unattainable. However, clients and vendors must work together
closely to identify which outcome measures are critical to track
and how to integrate their systems to make sure that the necessary
data is captured and reported in a timely and accurate manner.
Summary
To lower the risk
associated with outsourcing HR activities, companies should
consider the following questions:
|
Leadership capabilities |
-
Have you
identified individuals who have demonstrated the key
leadership characteristics needed to support an ongoing
outsourcing relationship?
-
If one
individual does not have all of these skills, are there
other members of the ongoing outsourcing leadership team
with complementary skill sets?
-
To what
extent have you identified potential individuals in
other areas of the organization whose skill sets could
benefit the overall outsourcing relationship?
|
|
Transition
management |
-
Are adequate
resources available to develop plans for building the
new environment?
− Employee transition and redeployment management
− Delivery operations
− Workplace and infrastructure management
-
What level
of emphasis has been placed on developing a knowledge
transfer strategy and are the appropriate resources in
place?
-
Has a
structure been established to oversee the larger HR
transformation effort that incorporates both client- and
vendor-led projects?
-
How
comprehensive is the change management strategy for this
transition? And has the organization committed
sufficient resources to execute it?
|
|
Governance and
relationship management |
-
Has the
organization identified the key roles and
responsibilities for governance at all three
levels
- strategic,
- program and
- operational?
-
How
collaboratively has the client worked with the vendor to
assign clear governance roles and expectations?
-
What
mechanisms have been put in place to encourage the
development of trust among the governance
teams of the outsourcing arrangement?
|
|
Measurement and
reporting |
-
What process
is the organization using to develop service level
agreements and how are they reported to the various
governing boards?
-
How is the
organization validating that the measurements will be
useful in making decisions throughout the lifetime of
the arrangement?
-
How is the
organization planning to collect the appropriate
operating measures or workforce analytics that will
allow it to make decisions about its workforce?
|
Conclusion
Like many complex
interactions between two companies, human resource outsourcing is
not without risk. However, our research and experience have shown
that identifying the right leadership skills, managing the
transition effectively, developing governance and relationship
management processes and creating a measurement system that
provides useful insights to both the client and vendor can help
improve the success of the outsourcing partnership and mitigate
these risks. While these techniques involve some up-front
investment in planning and design, they typically save resources
and prevent conflict throughout the life of the relationship.
References
-
Ross,
Jeanne and George Westerman, “Preparing for utility
computing: The role of IT architecture and relationship
management,” IBM Systems Journal, Vol 31, No. 1,
2004.
-
Useem,
Michael and Joseph Harder, “Leading laterally in company
outsourcing,” Sloan
Management Review,
January, 2000.
-
Ibid.
About the authors
Eric Lesser is
an Associate Partner with the IBM Institute for Business Value. He
is responsible for conducting research and developing thought
leadership on a variety of human capital management topics. Eric
is based in Cambridge, MA and can be reached at elesser@us.ibm.com.
Joanne Stephane
is a Managing Consultant in the IBM Human Capital Management
practice. Her primary areas of focus include HR service delivery
strategy, design and implementation, HR Business Transformation
Outsourcing, and employee portal strategy. Joanne is based in
Cambridge, MA and can be reached at joanne.stephane@us.ibm.com.
IBM
Institute for Business Consulting Services
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more than 160 countries, IBM Business Consulting Services provides
clients with deep business process and industry expertise across
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value faster. We draw on the full breadth of IBM capabilities,
standing behind our advice to help clients implement solutions
designed to deliver business outcomes with far-reaching impact and
sustainable results.
IBM
Institute for Business Value
IBM
Global Business Services, through the IBM Institute for Business
Value, develops fact-based strategic insights for senior business
executives around critical industry-specific and cross-industry
issues. This executive brief is based on an in-depth study by the
Institute’s research team. It is part of an ongoing commitment
by IBM Global Business Services to provide analysis and viewpoints
that help companies realize business value. You may contact the
authors or send an e-mail to iibv@us.ibm.com
for more information.
Short summary
Identifying required leadership skills, managing the transition
through developing governance and relationship management processes
and creating a measurement system that provides useful insights to
both the client and vendor can help improve the success of the
outsourcing partnership and mitigate risks.
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