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JOB TITLE Manager: Sales
SCOPE AND GENERAL PURPOSE Cross-selling within the group marketing functions as required by branch, sub-branch and agents
RESPONSIBLE TO Operations Manager
RESPONSIBLE FOR Sales staff
MAIN DUTIES
Sales:

Setting targets with the branch manager (assets & liabilities & all non-interest income) and accept responsibility for the marketing targets set for the branch

Ensure action plans are set to maintain cross-sell and obtain new client portfolios

Ascertain the necessary resources needed for marketing

Control individual marketing targets

Monitor marketing results and measure results against goals set

Continuous replanning of strategy where necessary

Effective cost saving at all times

Reports on Sales figures and sales activities

Schedule and have marketing meetings with sales staff

All leads received from other branches and departments must be followed up promptly to ensure that no cross-selling opportunity is lost

Analize and manage marketing plans received from the group

Control the productivity and motivation of the sales force

Ensure that the correct people are in sales positions

Managing of sales incentive scheme, according to laid down procedures

Sales Training:

Identify where training is necessary in the branch

Ensure that the sales force are fully trained in Product knowledge, sales techniques, financial planning and financial analysis

Ensuring that staff training is in place for the branch

Evaluate training results to ensure optimum knowledge is received by sales staff

Quality Service:

Ensure applications are sent timeously to the correct depts and that no "come backs" occur

Ensure that application are completed correctly and that individual administration in dept is always correct

Represent marketing dept during meetings

Manage and control all client appointments

Ensure "after sales service" when needed

Manage the flow of all administration in dept

 

 

 

Key Relationships in Branch:

Build good relationships with Internal and External consultants

Build, maintain and search for marketing leads especially those who have not reacted to previous calls

Maintain an open communication line with other branches

Integration with the group:

Escalating and receiving marketing leads from all branches and the different departments

Market Analysis:

Continuously check the market place by doing action plans and implementing these

Search for good leads by cross-selling and looking for ways to increase the non-interest income within the branch

Act as Marketing chairman during meetings

Liaise with Business Development Manager in Regional Office for marketing advice when necessary

Determine the sales potential in the geographical area of the branch

Determine when new clients enter the area thus increasing the sales potential in peak periods

Identify the sales potential by knowing and learning what the opposition banks future plans are in the area and outsmart them

Action plan for meetings all good new potential clients

Drawing up of the branch Marketing Plan

Doing all the marketing analysis with the branch

General:

Do periodical presentations with the marketing staff

The co-ordination of all promotion activities when necessary to increase sales

 

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