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Equity Skills News & Views
Volume 5, Issue 12, 25 November 2006
Registered as an electronic newspaper: ISSN 1684-5722
For archived editions, please visit
http://www.equityskillsweb.com
 
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In this edition:

1. Chief Executives Do Not Trust HR To Manage Their Talent
2. Why Finance Cares About HR
3. Across The Board: Official Communications From The SABPP: Rating HR Courses For CPD 
4. Book Reviews: Mine’s Bigger than Yours
5. Case Law & Legislation Review: Substantive Fairness in Dismissal - Fraud
6. Downloads: The CEO’s Role In Talent Management
7. The Feminine Touch: Looking for Talent without Distinguishing Between Genders 
8. Unsubscribe & Moving Soon

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A Note from the Editor: Equity Skills News & Views teams up with the Human Capital Institute (HCI) Visit HCI at http://www.humancapitalinstitute.org 

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Equity Skills News & Views is back after a 3 month ‘forced leave of absence’. The computer gremlins got the better of us! We are back and better than ever before, and have teamed up with the Human Capital Institute (HCI), a global think tank and membership services organisation for HR professionals working in the strategic human capital and talent space. HCI will provide selective access to numerous resources normally not available without charge to non HCI members.

 

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1. Chief Executives Do Not Trust HR To Manage Their Talent*                                                  

 

From Management-Issues, 10 Oct, 2006

www.management-issues.com

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As the West's workforce demographic changes, managing and retaining senior level talent is becoming an ever more important priority for CEOs. But they don't trust HR and personnel to get it right.

 

The Towers Perrin survey of senior HR executives in North America found more and more companies were now recognising the importance of retaining talent in a demographically challenged environment.

 

Increasingly, too, they were focusing on a core group of leaders, technical experts and key contributors who could drive their business forward rather than thinking of "talent" in terms of the whole workforce.

 

But there was a gap between what HR felt – that talent retention and development was one of their most critical objectives – and what the business felt HR could achieve.

 

Few CEOs, it emerged, believed their HR departments had the skills needed to manage this emerging talent pool effectively.

 

Groups now considered to be "talent" included senior leadership, employees at mid-level with leadership potential, key contributors or technical experts and entry-level employees with leadership potential.

 

Together, these defined talent pools made up, on average, no more than 15 per cent of the total workforce, said Towers Perrin.

 

"As businesses transform to drive top-line growth, we're seeing talent emerge as a top strategic priority for CEOs and boards, as well as HR executives," said Max Caldwell, a Towers Perrin principal and one of the leaders of the firm's HR services business workforce effectiveness practice.

 

"Creating a robust 'talent supply chain' that delivers the required number of leaders and key contributors who possess the right mind-set and skills has never been more important," he added.

 

"However, the HR function in many organisations is not yet delivering sufficient value in this critical area," he warned.

 

Organisations were distinguishing between talent management as a set of practices and programmes for a relatively small, if critical, segment, and workforce management as a set of practices and programmes covering the entire workforce.

 

But no more than half of 250 companies polled believed that HR had the skills across a wide range of managerial support activities needed effectively to deliver on the talent management role.

 

More than two-thirds said their HR department did not have the skills necessary to measure employee engagement on an ongoing basis or to evaluate the return on workforce-related investments.

 

The inability to capture and disseminate relevant data to managers was also problematic, since companies had no quantitative foundation from which to develop a talent management strategy and build and deploy meaningful processes.

 

"Many of the larger and more forward-thinking organisations are creating a special senior talent management position to focus specifically on the organisation's talent strategy," noted Caldwell .

 

"The titles may differ, but these roles seek to integrate things like strategic workforce planning, recruitment, leadership development and career management, which had previously operated in silos," he added.

 

*Reprinted by permission of the editor

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2. Why Finance Cares About HR

 

By David Creelman who can be contacted at:

dcreelman@creelmanresearch.com

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It’s a rare HR professional who reads the European Accounts Modernization Directive, US Securities and Exchange Commissions (SEC) circulars or opinions from the Institute of Chartered Accountants of Scotland.  However, as documented by the Organization for Economic Cooperation and Development (OECD), all over the world finance and accounting professionals are facing the question: Is accounting broken?

 

Who broke accounting?  Well, HR has to take a lot of the blame.  Much of the value of a company cannot be found on the balance sheet; it can’t be found in the cost of machines or the price of a building, the value a company creates comes from human capital. Accountants, finance professionals and even economists at the US Federal Reserve are concerned that various intangibles like human capital are invisible to investors.

 

Again, as the OECD has pointed out, accounting is not really broken, just incomplete.  Accounting is truly a magnificent (though tedious) invention and does an impressive job reporting on many aspects of an organization’s activities.  However, it simply doesn’t capture what’s going on in human capital.  What investors and the Board need is a supplemental report that goes beyond the financials and deals with the people management practices that make the company successful.

 

What does this mean to HR?  Well, the CFO and investor relations department are under increasing pressure to say something intelligent about human capital in the annual report.  Most HR professionals have not found out that this is going on.  There is pressure, but the dam hasn’t’ burst.  In my studies of the US Fortune 100 I see slightly improved reporting on HR from last year—but nothing so dramatic that HR would guess that a monumental change in their role is underway.   There are a few companies—GE and IBM are the two best—who seem to have a good handle on human capital, but they are exceptions.  What the VP HR has to worry about, is that one day the CFO will simply decide “I need to report on this, but I’ve never got anything useful from our own HR department and they seem only dimly aware of this issue.  I’m bringing in a consultant.”  HR risks finding themselves sitting off to the side as the CFO and CEO decide how to manage human capital.

 

I don’t expect HR professionals to read through tedious documents like German Accounting Standard 15 and they don’t need to.  While there are many different comments, advisories and guidelines issued by various accounting bodies it all boils down to one basic idea.  What the accounting bodies, financial regulators and investors want is for companies to provide some useful information to help them understand how human capital is impacting the firm.  For example, if the company is making a big investment in training as part of a strategic shift then please tell us because otherwise it just shows up as a big cost on the income statement and we’ll think the company is in trouble.  But accountants and finance professionals don’t know what to ask about human capital, so their ‘guidance’ is vague.  This is yet another reason why the VP HR really does not want the CFO to take the lead in reporting on human capital.  Basically, although not in so many words, the finance community is asking HR “Please tell us what we ought to know.”

 

HR should start providing a small report with information suitable for the Board and investors. The CEO may not feel ready to release this, but he or she needs to see something tangible that is aimed at that audience. If HR VPs spent their lives reviewing the literature of accounting intelligentsia then they would already be working on this.  However the push to disclose more about intangibles is largely happening below the radar, and it’s really time for a proactive HR department to step up to the plate.

 

What’s the win?  Well the obvious win is that it preempts the scenario of the CFO feeling forced to step in and do it themselves, because HR showed no initiative.  On a more positive note it will take HR to a whole new level in the organization, a level that reflects the dominant role human capital plays in creating wealth in the global economy.

 

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3. Across The Board: Official Communications From The SA Board For Personnel Practice

Rating Good HR Courses For CPD Points

 

By Huma V Rensburg who can be contacted at:

sabpp@mweb.co.za

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In order to ensure that quality courses are available to the HR professional, the Board has begun the process of CPD-RATING good HR courses.  We invite all providers of HR-related courses to submit their courses for rating and listing on the SABPP website.  The process has begun and the first listing can be viewed at http://www.sabpp.co.za/prochamber/main/index.html.

 

A. The Principles

 

• CPD as such does not normally lead to a higher-level educational qualification, but to the retention by the professional of that level of expertise necessary to function at the level of registration with the SABPP

 

• CPD is more than taking courses or attending seminars, it requires that the professional strive for a balance between knowledge and experience

 

• Registered professionals are free to choose their own CPD learning events and “CPD-rated” events will not be compulsory

 

• All learning events contributing to CPD in the HR field are considered valid and may be CPD-rated

 

• A “CPD-rating” of a learning event is an indication that the quality has been tested and approved and a rating allocated to the event for CPD points on the Board’s framework.  A verification of attendance will also be supplied to the SABPP by the provider of the course.

 

B. Guidelines

 

In assessing or rating a learning event the SABPP shall consider the following aspects:

 

• Coverage – the scope of the event; • Duration – in hours

 

• Level – SABPP’s NQF aligned registration levels; • Assessment – measurement tool (test, assignment, portfolio etc)

 

• Renewal – on a four point scale the extent to which the event:

 

>> Describes the latest information (1)

>> Explains the latest information (2)    

>> Applies the latest information (3)

>> Expands and improves on the latest information (4)

 

C. How to apply for CPD-rating for your HR-related courses

 

• Complete the application form for CPD-rating on the SABPP website under “Downloads”

 

• Receive a letter of confirmation from the SABPP together with an account

 

• Submit the following electronically to the Board together with payment:

• Abstract: a description of the purpose (or outcome) and contents of the event (not exceeding 200 words)

 

• Detailed programme information on scope or coverage.  A description of the event showing the subject matter to be covered; the presenters, and the learning activities.  Where possible this should be accompanied by the titles of presentations and abstracts thereof together with abbreviated CV’s of the presenters.

 

• Certification: A description and example of the proof provided to the learner of participation in the learning event

 

• Costs for attending the event

 

D. Cost of Rating

 

• 1- 12 hours (up to 2 days): R1000.00

 

• 13-42 hours (up to 7 days): R1500.00

 

• 43-84 hours (up to14 days): R2000.00

 

• 85-126 hours (up to 21 days: R3000.00

 

E. Post-rating process

 

• Rating will be forwarded to provider first.

 

• The rating will then be posted on the SABPP website for one year (or until advised to delete). After a year the course will have to re-apply to appear on the website.

 

• The provider will e-mail or fax to the SABPP for our records, signed attendance forms of all registered professionals who attend the course.

 

F. Appeal

 

Applicants who disagree with the CPD-rating allocated may appeal to the Board for a review provided that

 

• An appeal be lodged within 24 hours of notification of rating with the Standing Committee of the SABPP on CPD, and provided also that

• The Board of the SABPP may hear an appeal for a final decision where the decision of the Standing Committee is rejected for acceptable reasons.

 

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4. Book Reviews: Mine’s Bigger than Yours

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So small is the new big? From mobile phones to Smart cars the 'less is more' phrase is ringing out. But in an age where the best is often found in the smallest size, large egos are rampant, and even encouraged, in the business world.

 

Workers everywhere are concerned with maintaining their image and a reputation they can be proud of, from the new intern to the CEO. But if left unchecked, overpowering egos can not only damage working relationships but also drastically hamper the prospects of your organisation.

 

Mine's Bigger Than Yours challenges workers to take a good look at the egos at work in their companies – from the colleague you tolerate to the warning signs in your own behaviour.

 

Helping you to recognise and control your own ego whilst managing other people's, Mine's Bigger Than Yours reveals how ego-free leadership can help businesses to flourish. Packed full of useful exercises and real-life stories, this book will help you to create authentic working environments based on self-awareness and self-esteem.

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5. Case Law & Legislation Review: Substantive Fairness in Dismissal - Fraud

 

By Gary Watkins who can be contacted at:

www.workinfo.com

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# LALLA V INDEPENDENT COMPLAINTS DIRECTORATE

Case No: PSGA1255-05/06

Award Date: 29 May 2005

Jurisdiction: GPSSBC: Cape Town

Commissioner   WF Maritz

 

SUBJECT: Substantive Fairness in Dismissal - Fraud

 

ISSUE:  The Employee was dismissed after it came to the Employer’s attention that he had tendered a false senior certificate and obtained the position on the strength thereof.  The Commissioner held that this compromised employment relationship and the dismissal was fair.

Summary of Facts:  The Employee had been employed some eight years previously as a case analyst after he had misrepresented his qualification by tendering a fraudulent Senior Certificate.  The Employee argued that he had an excellent service record with the Employer and that this should excuse his previous dishonest conduct.  He further claimed that he was in fact in possession of a valid Senior Certificate.

 

SUMARY OF JUDGEMENT:  The Commissioner held that he found it remarkable that, despite the time at his disposal, he did not follow up with the Department of Education what had happened to his original Senior Certificate which he claimed he had earned.  The Commissioner accepted the evidence of the Employee that his service record with the Employer was in fact excellent.  Despite this, the Commissioner held that the fraudulent certificate which had come to the attention of the Employer had irretrievably compromised the relationship. The standards to be applied were the prerogative of the Employer and a Commissioner may not interfere unless it was obviously unfair.  As dishonesty has always been a ground for summary dismissal, there is no indication of unfairness.  The Commissioner held that the dismissal had been fair and the application was dismissed.

 

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6. Downloads: The CEO’s Role In Talent Management

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The CEO’s Personal Priority

 

The management of a company’s pool of talent is now too important to be left to the human resources (HR) department alone and has become the responsibility of the top executive. This is the main finding of a study by the Economist Intelligence Unit in co-operation with Development Dimensions International (DDI).

 

The study consists of interviews with 20 corporate leaders. All 20 corporate leaders interviewed for the study said that talent management is their responsibility. Of the 18 chief executive officers (CEOs) and two chief operating officers (COOs) interviewed, seven say they spend 30–50% of their working time on talent management, and a further seven executives estimate their time commitment to be about 20%, a substantial percentage, given a top executive’s crowded agenda.

 

The remaining executives say it is a priority and either spend 5-15% of their time on talent management or could not provide a time estimate. In the words of Tom Wilson, the COO of Allstate Corp.: “The most important thing I have to worry about is people.” And John Swainson, the CEO of CA Inc., says: “I would say on a long-term basis, as the CEO, I have primary responsibility for the issue of organisational health and ensuring that the management team remains vital, relevant and refreshed, and that we create a process to nurture and facilitate our own succession. That is one of the two or three most important things that a CEO must do.”

 

Download the complete study at: http://www.workinfo.com/free/downloads/180.htm

 

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7. The Feminine Touch: Looking for Talent without Distinguishing Between Genders

 

http://knowledge.wharton.upenn.edu; Publish Date: 5/3/06

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Gradually, over the course of the 20th century, many companies and governments around the world developed a new perception of the role of women in the workplace and universities. Little by little, many women have risen to higher positions in academics, politics and the professions. These women are confident that they can be more efficient than men. As Nuria Chinchilla, a professor at IESE Business School in Madrid , put it: Women are continuing to use their special talents -- their “feminine genius and energy -- to transform society and modern companies” during the 21st century. Chinchilla spoke during the second International Conference on “Women, Enterprise , Society in the Twenty-first Century,” held at IESE in early April.

 

The conference brought together leaders from business, academia and politics, both from Spain and other countries. The participants launched a dialogue about the challenges, achievements and obstacles that professional women face in their working environments. Several distinguished executives shared their experiences and viewpoints about how they have developed their own careers and achieved professional success. They also discussed the obstacles that women face in management and the solutions that they have applied at their companies.

 

According to Chinchilla, every woman must directly deal with difficult obstacles in order to achieve the ambition of a good life that fulfills professional goals and the roles of mother, wife and citizen. To achieve total integration and harmony, they must move toward a new concept of success that involves freedom and flexibility in their corporate cultures as well as social conditions. Governments always play a helpful role, but the women favor global policies that assist and promote the total participation of women in all aspects of life, including politics, business and the family.

 

Juan José Toribio, the professor at IESE who established the conference, began by noting that both entrepreneurs and managers must maximize their potential for humane and ethical behavior. “At IESE, we try to incorporate women into the cloisters of academia. One of our main challenges is to confront every sort of discrimination against women. We are totally opposed to squandering feminine brain power.”

 

Chinchilla, who has conducted two of these conferences during the past year, says that the current century is a defining moment for women. But if women are to achieve success, “men must [also] play a role.” According to Chinchilla, women have a much greater ambition than men, “although to achieve success, both genders must work together.”  Chinchilla recalled the words of Alvaro d’Ors, a professor at the University of Navarre [in Spain .]  In place of the revolutionary threesome of liberty, equality and fraternity, d’Ors offered “responsibility, legitimacy and paternity.” Chinchilla noted, “No two people are alike. So why not talk about diversity instead of equality?” She emphasized that fraternity is a term that could refer to either maternity or paternity.

 

First Steps by the Nigerian Government

 

Until 2003, Ngozi Okonjo-Iweala , Nigeria ’s current Minister of Finance, was formerly vice president of the World Bank. She is one of only three women in the world to hold that position. Her task now involves reorganizing a country that has been ranked the second most corrupt country in the world, after only Bangladesh . Her goal is to guarantee that Nigeria ’s huge oil revenues (36 billion euros last year) -- which are misspent by the country’s small elite -- are used for providing drinkable water, schools and healthcare for Nigeria ’s 137 million people. Ibukun Awosika, founder of the Christian Missionary Fund, which provides support for missionaries in Nigeria , said, “Nowadays there are a lot of women in strategic positions in the Nigerian government, and they are introducing a lot of changes. They are also a source of inspiration for many young women who are starting to emulate the model created by these high-level women, and are introducing changes for the country.” Awosika, a mother of three, is also managing director of Soka Chair Centre Ltd. She added that women in high positions in Nigeria “got there through hard work, not by being elected.” She issued a call for “finding the freedom that we need so we know what to do; we have a responsibility to ourselves and to our society.”

 

“Success in life has to do with the broadest meaning of the word,” said Janne H. Matlary, a professor at the University of Oslo , and a mother of four. In her speech, Matlary said that power and money are “very addictive.” She added that business leaders are increasingly motivated by brands, not by products. Success should be measured in terms of work that is fulfilling to every individual. Matlary supports the concept that when people demonstrate that they are responsible parents, “they change the way they interact with their employees.”  Political and social conditions do not favor reconciliation between the demands of the family and those of the workplace. “Nobody can measure how much is lost when a woman works outside her home.” Matlary urges people to recognize the importance of work that involves no remuneration, “such as taking care of the children and the home.”

 

Toward a New Paradigm

 

Another speaker at the conference was Chong Siak Ching, the woman who has been president and CEO of Ascendas since January 2001. Ascendas is the leading provider of business space in Asia , with a presence in 10 countries. Siak is a member of the Asia Pacific Economic Collaboration Business Advisory Group (ABAC), and she advises governments about how to improve economic conditions for women in Asia .

 

“In Malaysia , women are undervalued but it is very encouraging to think that little by little the situation is changing.” In Singapore , [as well,] leaders are very authoritarian. They do not react, they are afraid of risks, and they don’t take criticism well because almost all of the leaders are men. Siak believes that women are ready to confront these complexities. “We women are creating a new paradigm. We have a more holistic vision, which makes us more prepared to be leaders; we don’t have to be just like men.”

 

However, many women give up their business careers because it seems impossible for them to pursue both [their personal and professional] goals. As a result, many talented people are lost along the road. At IBM, every worker was asked what was needed to create the perfect working environment. “We want to emphasize a business culture that is more focused on getting results than on how many hours are spent at the office,” says Amparo Moraleda, the woman who became president of IBM’s Iberian operations in July 2001. “The old culture still believes that those people who spend more time in the office are more committed [to their work].” The secret of successful “head hunting” is to know how to go beyond the generic to the specific; to put a first name and a last name on an idea, and expose employees to different challenges that provide you with assurances that they can develop.

 

“To sustain its corps of leadership, a company must be able to recognize, attract and keep talented women,” adds Moraleda. For her and her company, the greatest asset of any company is the wealth of knowledge of the professionals who comprise it. IBM tries to take advantage of everyone’s skills. To that end, IBM has developed procedures for facilitating the promotion and development of women. “Promoting diversity is a basic component in innovation, and in creating a competitive advantage,” says Moraleda, noting that people are the key to success in any organization, especially those companies in which innovation, creativity and/or customer service play an important role. Moraleda believes that an intelligent enterprise should not skimp when it comes to preparing its corps of future leaders. Increasingly, the process of incorporating women into professional life is becoming more proactive. We’re on an unstoppable course toward achieving reconciliation between family life and work.”  

 

True Talent Makes No Distinction between Genders

 

Establishing a culture in which there is a healthy balance between work and family is the main goal of Jaime Aguirre, human resources director of Ferrovial, the Spanish construction company. “Talent does not distinguish between genders,” says Aguirre, a father of five. He agrees that today’s employees become much more productive when they manage to reconcile their family life with their work schedule. Three years ago Ferrovial established a code of professional ethics, which went into effect this year. “We are evaluating the productivity of our employees.” Among the features of this plan are early working hours at the office, intensive workdays that fit into school schedules, permission for breast feeding, and assistance for disabled employees.

 

Construction is a hard sector for women to enter. At least that’s what people thought until recently. According to Rafael Montes, human resources director at Acciona, the fourth-largest construction company in Spain , the most important thing is to change the mentality of males. “When you have a responsibility but you don’t help out, you should be doing something. Males need to be conscientious about sharing all the housework with women.” He adds that a lack of education has created a culture that doesn’t favor integration of men and women. He believes that everyone has a responsibility to find his or her proper role in society. That would contribute to changing the male mentality so that “women can develop our society by using their talents.”

 

According to Macarena Cassinello, Nissan’s General Manager in Europe , the value of a company increases when it guarantees “equality between the headcount of employees by gender in those markets we are involved in.” The automobile world is a sector managed and directed almost exclusively by men, she added. “We cannot compromise quality but if female candidates apply, we can hire them if they have the right skills,” Cassinello said. Nissan is pursuing an aggressive policy of improving the position of women, and the company has already made strides in improving interpersonal relations. Labor unions have more power. Clearly, “women have the attitude that they will permanently improve the working environment,” she adds.

 

In Search of Personal Equilibrium

 

Success in life is not about achieving your goals in only one area of your life and sacrificing everything else. “Knowing that there is a balance permits me to continue to contribute value, and to feel good about every aspect of my life,” explains Maria del Mar Ares, a partner at Ernst & Young in Spain . She believes that true success means achieving a “life with value.” It’s not about the external factors that people normally identify with success. She also believes that the economy is losing a significant amount of value because many female professionals with experienced positions have a hard time reconciling their working life with their personal life. She says that it costs 1.5 times as much to replace a good professional employee [as it does to retain a current employee.] Retaining women with talent will save a great deal of money and contribute a great deal of value to companies.

 

In the future, women will be the raw material for companies to mine for greater talent “because it is a fact that there is a shortage of qualified personnel,” says del Mar Ares. Traditionally, many women who are approaching the age of 30 and becoming mothers reconsider their careers and decide to make a change. They think that the responsibilities of their jobs are not compatible with their private lives. However, the new generation of the twenty-first century has a very different mentality than the dominant viewpoint of 10 or 20 years ago. “More and more, other factors are becoming the key to attracting and retaining people in companies -- such aspects as the quality of life for both men and women,” adds del Mar Ares. Most people think that there is no discrimination when it comes to offering promotions to higher positions.  It is a matter of personal choice. A woman’s career can come to a screeching halt if she cannot manage to reconcile both roles. Nevertheless, the latest data shows that most women [in Spain ] who have achieved managerial positions and partnerships are also married and have children. “In Spain , four out of our ten newly promoted partners have been women, and three of those women were expecting their second child,” del Mar Ares states.

 

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Equity-Skills News & Views is a free bi-monthly newsletter for business owners, Line Managers, and Human Resource Professionals (who support Line Managers) with the implementation of fair and developmental people management systems and practices. The style of this e-Newspaper fits between the traditional email newsletters and printed professional trade journals & magazines. Subscribers will be kept up to date with the latest developments in the world of people management, receive handy people management tips, and feedback about labour court rulings that relate to the implementation of the key Labour Acts. Please add equity skills news & views to your list of approved senders if your Internet provider or server administrator filters incoming e-mail, to make sure you receive periodic e-mail alerts and this newsletter to which you are subscribed.

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© 2002 Equity Skills New & Views.  All Rights Reserved.                            ISSN 1684-5714