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Good Strategy/Bad Strategy: the difference and why it matters

Good Strategy/Bad Strategy: the difference and why it matters

Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with "strategy."

Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.

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Gary Watkins

Gary Watkins

Managing Director

BA LLB

C: +27 (0)82 416 7712

T: +27 (0)10 035 4185 (Office)

F: +27 (0)86 689 7862

Website: www.workinfo.com
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